BEIJING, Dec. 05, 2023 (GLOBE NEWSWIRE) — ZW Data Action Technologies Inc. (Nasdaq: CNET) (the “Company”), an integrated online advertising, precision marketing, data analytics and other value-added services provider serving enterprise clients, today announced its strategic partnership with Digital Life (Guangdong Hengqin) Technology Co., Ltd. (“Digital Life”), pursuant to which the parities will work together on developing a specialized AI model tailored for the franchise industry. The goal is to amplify digital marketing capabilities by leveraging AI-driven methodologies.
The collaboration’s cornerstone is the integration and analysis of diverse key data types to build a custom AI model designed for the franchise sector. By combining ZW Data’s extensive 20+ years of data expertise and resources in the franchise industry with Digital Life’s AI technologies, the partnership aims to develop a transformative tool. The utilization of sales data, customer data, supply chain information, market research, marketing campaign feedback, financial data, operational data, and online and mobile interaction data by both parties will enhance the model’s accuracy and applicability.